As technology takes over the world, businesses must also go digital in order to keep up and maintain their business. Traditional small and medium businesses have no choice but to establish an online presence to stay relevant in a world that is continually changing and improving. Most big businesses got this aspect covered because they have the money to burn and the manpower to do the job for them but many small and medium enterprises struggle in making this transition, with many forming professional groups to cooperate and share resources.
A globally interconnected world can actually work to your advantage because you are no longer limited by physical barriers that normally affect businesses in the past. The world is your oyster and you can make business in different corners of the world, which can probably increase your profit by more than you can imagine. However, for newbies and entrepreneurs who have no idea how to navigate technology, it might be a struggle and can greatly impede the growth of their business.
The entrepreneurial landscape has been transformed by global interconnectivity, new supply chains, dynamic emerging markets and technological innovation. For European small businesses, taking full